The Social Cocktail: How Social Data Offers Limitless Possibilities - Businesses should be rejoicing over the abundance of rich, multi-layered data streams that are being produced by users on social networks around the world. Yet the majority of businesses find the explosion in big social data daunting and difficult to apply to the traditional methods of reaching and understanding buyers. The good news is social data presents a near perfect, unfiltered data set devoid of user bias and other skewed data samples. It delivers the unfiltered personal voices of millions of users resulting in never before realized intelligence and revolutionary quantities of opportunities. Businesses simply need to know how to tame the social data monster.

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