CARL GUSTAV JUNG - INDIVIDUATION: development of one's individual personality through a bringing-to-consciousness and assimilation of unconscious tendencies (both complexes of the personal unconscious and archetypes of the collective unconscious). Individuation is both a goal (one that will never be completely reached) and a life-long process with a twofold movement

http://www2.cnr.edu/home/bmcmanus/persona.html