What Do Women Like? Marketing to the People Who Actually Buy Stuff - Women, as we all know, hold the real power, whatever men say down the pub about being the master of the remote control and wearing the trousers in their relationship. In the United States women controlled a startlingly high 85% of all purchases. (Women’s Marketing Inc.) At the Marketing to Women Conference it was confirmed that they made 65% of all car purchases, 66% of Computer purchases, 80% of Healthcare decisions and 93% of food purchases. It has become apparent that even if your target market is a male audience your product and marketing will need to appeal to women too.

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