"In 1950, University of Chicago professor David Riesman (1909-2002) published The Lonely Crowd: A Study of the Changing American Character. 1 The book quickly became the nation’s most influential and widely read mid-century work of social and cultural criticism. It catapulted its author to the cover of Time magazine in 1954, making Riesman the first social scientist so honored."

http://www.buffalolawreview.org/past_issues/58_4/Horowitz.pdf