Google began a program with phone carriers last year that offers wireless users in some developing countries free access to Gmail, search and the first page clicked through from a search’s results. Google is also reaching for the sky with Project Loon, an attempt to beam Internet access down to earth from plastic balloons floating more than 11 miles in the atmosphere."

http://www.nytimes.com/2013/08/21/technology/facebook-leads-an-effort-to-lower-barriers-to-internet-access.html?hp